Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Albany
Albany is a city in the U.S. state of Georgia, and is the seat of Dougherty County. Located in southwest Georgia,[4] it is the principal city of the Albany, Georgia metropolitan area. The population was 77,434 at the 2010 U.S. Census, making it the eighth-largest city in the state.[1]
The original name of the city was Puddleville.[6] The city’s first postmaster, Joel “Uncle Jack” Parrish, wanted to change the name of the city. It is believed that he saw the name “Philadelphia” on a croaker sack and struck out the first and last four letters to create the present name of Adel.[7]
The Georgia Southern and Florida Railway arrived in Adel in the 1880s. Adel was incorporated as a town in 1889.[8]
On January 22, 2017, a wave of thunderstorms and tornadoes passed through Adel, ultimately killing fourteen. Sunshine Acres, a local mobile home park, experienced severe damage, with over 20 homes destroyed and others damaged; seven residents were killed and an indeterminate number were injured or displaced. [9]